Williams, AZ — Short-Term Rental Impact Report

By Toby Sanchez  ·  As of 2026-04-05T00:00:00Z  ·  Generated 2026-04-05 09:32  ·  Data: Airbnb public listings

Key Findings

176
Whole-home units removed from housing stock
422
Workers who cannot live in Williams (@ 2.4/household)
47.9%
Average 90-day forward occupancy (whole-home)
51.2
Cumulative resident-months of housing removed
0%
Whole-home STRs owned by California residents
0%
Owned by out-of-state investors
666
Units the U.S. Census Bureau classifies as seasonal or recreational (ACS 2022) — 19% of all housing
Low occupancy is the core issue. An average occupancy of 47.9% means these units are not filling a tourism gap — hotel rooms and RV parks already cover that demand. Units sitting vacant while listed as STRs represent speculative holding, not tourism supply. The housing removal is real; the tourism benefit is not.

Existing Tourism Supply

Williams already has substantial hotel and RV capacity serving the Grand Canyon tourist market. The short-term rental market is not filling a gap — the gap does not exist.

PropertyTypeRooms / Sites
Grand Canyon Railway HotelHotel298
Holiday Inn Express & SuitesHotel81
Best Western Plus Inn of WilliamsHotel80
Comfort Inn Near Grand CanyonHotel74
Days Inn by WyndhamHotel73
Travelodge by WyndhamHotel41
Super 8 by Wyndham (West)Hotel~40
Canyon Motel & RV ParkHotel/motel18
Red Garter InnHotel4
Rodeway Inn & Suites DowntownerHotel16
Hotel/motel subtotal~725 rooms
Grand Canyon Railway RV ParkRV park124 sites
Railside RV RanchRV park96 sites
Canyon Motel RV spacesRV park47 sites
Williams / Circle Pines KOARV/campgroundest. ~100 sites
Grand Canyon Gateway RV ParkRV park~50 sites
Dogtown Lake Campground (Kaibab NF)Campground54 sites
RV/camping subtotal~470 sites
Total existing tourism capacity~1,195 beds/sites
Whole-home residential STRsRemoved housing176 units
The tourism supply argument does not hold. Williams has ~725 hotel rooms and ~470 RV/camping sites already serving Grand Canyon visitors. The 208 whole-home STRs sitting half-empty are not filling unmet tourism demand. They are speculative assets — housing removed from the market, generating returns for absent owners, while the workforce that staffs the hotels, restaurants, and shops cannot afford to live here.

Regional Occupancy Data — AzOT / AirDNA / CoStar, Q4 2025

Independent data from the Arizona Office of Tourism quantifies how Williams STRs compare to the regional lodging market. This is the single most important metric for whether STRs are serving unmet tourism demand — or just holding housing off the market.

SectorGeographyOccupancyAvg Daily RateRevPARSource
Hotels & motelsCoconino County59.9%$141.92$84.98CoStar, Q4 2025
Short-term rentalsCoconino County54.6%$292.09$159.58AirDNA, Q4 2025
Short-term rentalsWilliams, AZ (this dataset)47.9%STR Watch, Apr 2026
Hotels outperform STRs on occupancy even in the off-peak quarter. Coconino County hotels ran at 59.9% occupancy in Q4 2025 — the slowest quarter of the year. County STRs ran at 54.6%. Williams STRs in this dataset average only 47.9% — below both county benchmarks, during tourist season. If Williams STRs were meeting unmet tourism demand, their occupancy would approach or exceed the hotel baseline. It doesn't. The demand exists. The hotels serve it. The STRs are not filling a gap — they are holding housing.

Source: Arizona Office of Tourism quarterly lodging reports. Hotel/motel data provided by CoStar; STR data provided by AirDNA. Reports available at tourism.az.gov/research-statistics/.

By Neighborhood

ZoneWhole-home STRsNotes
North Railroad32Pre-code construction on contaminated ground (bunker oil). Environmental liability.
East Kaibab / Rt 669Working-class neighborhood, direct displacement of existing residents.
City Center47Historic residential; highest conversion rate.
GCRW Zone26Near Grand Canyon Railway depot; most legitimate tourism supply.
Golf Course Area17Owner-occupied baseline; low conversion rate.
New Spec (I-40)37Built as investment inventory. High vacancy — speculation, not tourism.
Outside City / Unverified5Listings outside Williams proper; likely misrepresented.
Commercial Glamping / RV32RV park spaces, camper trailers, and novelty accommodations (cabooses, bunkhouse suites) listed as Airbnb "entire home." Not residential housing — excluded from displacement metrics. Their presence on Airbnb reflects oversupply in the commercial RV and hospitality sector, not a shortage of tourism accommodation.
Some STR owners in Williams have publicly complained about being unable to find service workers for their vacation rentals. The data explains why: 666 units classified as seasonal or recreational by the U.S. Census Bureau, 208 whole-home residential STRs removed from the long-term rental market, and a workforce priced out of the zip code. The labor shortage and the housing shortage are the same problem.

Whole-Home STR Count Over Time

High-Vacancy Listings (occupancy < 20%, next 90 days)

Whole-home units effectively removed from housing while generating minimal tourism value.

ListingZoneOwner stateBuiltPrice90-day occ.
Route 66 Experience Basecamp north railroad 0%
Rail Caboose #1 commercial glamping 0%
Casita Williams- Located in Downtown city center 0%
Quiet Alpine Retreat new spec 0%
Cozy Mountain Cabin AZ other 0%
The Oasis Retreat north railroad 0%
Split level 4blocks from rt 66 + hot tub + firepit new spec 0%
Cozy cabin with the forest view east kaibab 0%
Teacup Cottage new spec 0%
Caboose Suite #2 commercial glamping 0%
Grand Canyon RV Glamping Premium Suite #8 commercial glamping 0%
Grand Canyon RV Glamping Luxury Retreat commercial glamping 0%
Grand Canyon RV Glamping Premium Suite #2 commercial glamping 0%
Grand Canyon RV Glamping Premium Suite #4 commercial glamping 0%
Grand Canyon Luxury Suite north railroad 0%
Grand Canyon Resort Loft Suite #2 north railroad 0%
Grand Canyon RV Glamping Luxury Suite #5 commercial glamping 0%
Grand Canyon RV Glamping Luxury Suite - Experience commercial glamping 0%
Grand Canyon RV Glamping Luxury Suite #4 commercial glamping 0%
Grand Canyon RV Glamping Adventure Suite commercial glamping 0%
Grand Canyon RV Glamping Resort Loft Suite commercial glamping 0%
Grand Canyon RV Glamping Luxury Suite #10 commercial glamping 0%
Grand Canyon RV Glamping Luxury Retreat Experience commercial glamping 0%
Canyon Breeze Retreat new spec 8%
Hitch-Inn Post Bearizona~Rt66~Grand~Canyon city center 8%
Autumn’s Nest • Route 66 • Grand Canyon city center 8%
Mountain memories - spacious Southwestern comfort gcrw zone 8%
I'm Your Huckleberry new spec 8%
The Grand Canyon Gateway home, with a patio gcrw zone 8%
2min from rt66-hot tub + bocceball court + firepit new spec 8%

Why This Report Exists

Workers cannot afford to live in Williams. They drive in from Flagstaff, from Ash Fork, from an hour away — or they don't come at all. Every small business owner in this town is doing the math on it.

Housing that should shelter the people who work here instead sits available 52% of the time on Airbnb, generating returns for owners who are not here, while the workforce that staffs every business on Route 66 drives in from an hour away — or doesn't come at all.

I built this dataset because I grew up here and I know what the numbers mean. The data is public. The pattern is not subtle. It is time for the city council to answer for it.

Census Housing Vacancy — ZCTA 86046 (ACS 2022 5-year)

Independent confirmation of the housing removal picture, from the U.S. Census Bureau.

CategoryUnitsPct of total housing
Total housing units3498
Occupied261174.6%
Vacant (all reasons)88725.4%
  For rent00.0%
  For sale280.8%
  Seasonal / recreational / occasional use66619.0%
  Other vacant1825.2%
The Census Bureau independently classifies 19.0% of Williams housing as seasonal or recreational. This is the federal government's own measurement of units held off the long-term residential market. Cross-referenced with 176 whole-home STR listings on Airbnb, the pattern is consistent: a significant share of Williams housing stock has been converted from workforce housing to speculative or vacation inventory.

Source: U.S. Census Bureau, American Community Survey 2022 5-year estimates, Table B25004 (Vacancy Status), ZCTA 86046. Data is publicly available at data.census.gov.

Where This Goes

Sedona, Arizona — another small Arizona tourist town, another place where short-term rentals consumed the housing stock while the county talked about reining it in.

Sedona's city council eventually passed code allowing workers to legally sleep in their vehicles. Not as a stopgap. As policy. Because there was no other way to staff the restaurants, shops, and hotels that the town's entire economy depends on.

That is not a worst-case scenario. That already happened, in this state, in a town that looks a lot like Williams.

The STR market in Williams is not as saturated as Sedona's — yet. The county keeps talking about reining it in. The data here exists so that conversation has something to land on before Williams runs out of workers willing to drive an hour each way to serve tourists who stay in houses where workers used to live.

Data Sources & Methodology

Listing data: Discovered daily via Airbnb public search API (Williams AZ bounding box, zip 86046). Availability derived by probing 12 date windows across the next 90 days — listings appearing for a given date are available; absence indicates booking or block.

Owner mailing addresses: The Coconino County parcel roll (owner name, mailing address, year built) is legally public record under ARS §39-121. That data is coming. A formal public records request is in process. When the assessor CSV arrives, the California owner percentage and out-of-state investor metrics will be populated automatically. The following data sources were investigated and found to be inaccessible without that request — each representing a layer of friction on data the public is legally entitled to:

The difficulty of accessing data that is legally public record is itself part of the record. The footwork required to obtain it is documented here deliberately.

Whole-home = listing type "Entire home/apt" — units that would otherwise be available as full residential rentals. Resident-months = cumulative sum of active whole-home units per day divided by 30.